Project: Website redesign / Rebrand
This project is part of Dr. Felipe Zampieri’s rebranding process, started in 2025, with the goal of aligning the website with the new visual identity adopted across social media. The more sophisticated aesthetic direction, with a dark background and new logo, required a complete redesign of the digital interface.
Although the previous website had been developed recently, in 2024, the redesign was strategic: beyond the visual update, the navigation architecture was restructured, procedures were reorganized and the user experience received significant improvements.
The website was built in WordPress with Elementor, prioritizing responsiveness, performance and on-page SEO. The result is a modern website consistent with the physician’s new phase and suited to a high-ticket positioning, aligned with best practices in UX, UI and performance.
