Professional relationships built for the long term.
Clients come back when they need to create, adjust or evolve their digital experiences.
Strategy, design and code
Wesley PimentelUI/UX Designer & Web Developer.
I design interfaces, websites and digital products with visual direction, user experience and technical implementation in the same workflow.
UI/UX Designer & Full-Stack Web Developer (Front-End Heavy)•
WordPress Specialist•
Data Science Postgraduate•
20+ Years in Web Technology•
AI, SEO & Performance•
Tech Entrepreneur•
SOME BRANDS AND COMPANIES I HAVE WORKED WITH
Strategy, interface and code in the same reasoning
I turn complex problems into clear, useful digital experiences that are ready to work.
About my work
I connect interface design, user experience and development so the solution moves naturally from layout to implementation. The work covers hierarchy, navigation, interaction, code, technical SEO and performance with one goal: deliver a coherent, fast digital presence that is easy to evolve.
See my processFeatured projects
A few projects that show where strategy, interface and implementation meet.
Other projects
A broader view of what has already crossed my desk.
A larger selection to show the variety of contexts, industries and deliverables without turning the homepage into a catalogue.
View all projectsTestimonials
Good work also means predictability: a clear process, careful execution and consistent delivery.
Core focus
UX/UI &web development in one workflow.
My focus is interface design and web development, from layout to implementation. I can also bring in SEO/GEO, branding, graphic design and art direction when those areas are part of the scope.
See how I workHow I work
A project with a clear beginning and end, or a partnership to evolve continuously.
01
Focused project
For creating or redesigning a specific deliverable with defined scope, stages, responsibilities and completion criteria.
- Website, landing page, interface or identity
- Clear timeline and milestones
- Design and development in the same workflow when it makes sense
02
Ongoing partnership
For companies and teams that need recurring support to evolve product, website, content, performance and digital demands.
- Backlog prioritized by need
- Continuous follow-up and evolution
- Integration with your workflow and tools
About me
Interface design, development and product thinking in the same work.
20+years building, evolving and sustaining experiences for the web.
I have worked across web development and interface design for more than 20 years, creating and evolving digital products with close attention to performance, SEO, accessibility and practical user experience. My foundation combines visual design and front-end engineering.
I work with Brazilian and international projects, from interface structure and visual direction through implementation, integrations and ongoing evolution. This end-to-end approach reduces the loss of context between business, design and code, including CMS platforms such as WordPress when they fit the project.
Today I technically lead web initiatives at Amplifica Digital and in my own projects, bringing automation and AI into the workflow when they improve the process or the product. I also work in English with international teams and clients.
What sets my work apart: connecting product thinking, design and engineering to turn decisions into consistent digital work that is easy to evolve.
STACK & SKILLS
- HTML, CSS, LESS, SASS, PostCSS, JavaScript, TypeScript
- React, Next.js, Vite, Tailwind CSS
- PHP, MySQL, REST APIs, GraphQL
- Applied UI/UX, layouts, prototypes, design systems and responsive interfaces
- Technical SEO, GEO, Core Web Vitals and performance
- Git, Linux deployment, Apache and nginx
- Advanced WordPress, custom themes and plugins, Elementor
- AI applied to digital workflows and automation, LLMs and n8n
FAQ
Frequently asked questions
What types of projects do you work on?
Institutional websites, landing pages, system interfaces, redesigns, front-end work and projects that connect design and development, including WordPress when it makes sense.
How does your work process work?
I start with context, goals and constraints. Then I define interface hierarchy, navigation, visual direction and the prototype. After that, I move into development, testing, optimization and launch.
Do you develop what you design?
Yes. I can handle only the interface or also take on front-end and PHP, including WordPress when appropriate. This reduces the loss of context between design and implementation.
Do you work with WordPress?
Yes. WordPress is one of the platforms I know deeply and use when it is appropriate for the project, including custom themes, integrations, custom fields, performance and technical SEO.
How long does a project take?
It depends on the scope. Landing pages can move faster, while websites and products with more content and integrations require longer cycles. The timeline is defined after the initial request.
Do you only work on new projects?
No. I also work on redesigns, modernization, fixes, interface and usability improvements, performance optimization, SEO and the evolution of existing projects.
Can I hire you just for design?
Yes. The scope can end with prototypes and specifications for your development team, or continue with me through implementation.
Do you offer support after launch?
Yes. Support can be one-off or ongoing, depending on maintenance, improvements and the project’s evolution.
How does an ongoing partnership work?
We organize a backlog, define priorities and work continuously on design, content, development and technical improvements.
How do we get started?
Fill out the project request on this page. With the initial context, I can assess fit, scope and next steps before we move on to a proposal and timeline.