Project: Institutional website — real-time rebrand
The DOCTOR CEO website was developed to consolidate the brand’s positioning as a reference in medical entrepreneurship. The platform offers courses, consulting services and content for physicians who want to strengthen their work as both professionals and entrepreneurs. During development, the project went through a complete rebrand, which required a visual and structural redesign of the initial version.
The new visual identity introduced a refined, executive aesthetic, with a palette of gray, deep blue (#2f354b) and Amazonas green (#43715a), along with proprietary graphic elements and distinctive typography. The one-page website was designed for scannability and smooth navigation, with a focus on conversion and user experience.
Technical highlights include direct integration with Hotmart, enabling the purchase of courses, consulting services and digital materials such as premium eBooks, plus a WordPress and Elementor architecture that is fully customized and manageable. The project was also structured around SEO, performance, responsiveness and security, including full compliance with Brazil’s LGPD data-protection requirements.
