Project: Institutional website modernization — pre-rebrand
Launched in 2024, this project represented an evolution of Dr. Felipe Zampieri’s digital presence, retaining the visual identity used over the previous years while introducing visual and technical updates aligned with the brand’s more recent communication on social media. The previous website, also developed by me, had gone almost seven years without major updates, receiving only occasional adjustments even though it was still serving its purpose well.
The goal of this project was to modernize the layout, improve the typography and restructure the organization of procedures and surgeries, giving more prominence to visual content and navigation. The WordPress and Elementor development prioritized performance, technical SEO and a responsive experience optimized for mobile devices, reflecting the habits of the target audience and current web expectations.
