BACKGROUND
More than two decades building for the web without separating creation from execution.
My career began in web development and evolved alongside the web itself. Interface, experience and product decisions stopped being separate stages and became part of the same way of thinking.
Today I work from concept through implementation: information architecture, visual direction, prototyping, front-end, WordPress, integrations, performance, technical SEO and automation. The advantage is not in accumulating disciplines, but in reducing the loss of context between them.
This allows me to discuss a visual decision while already considering the CMS, responsiveness, maintenance, data, accessibility and the real behavior of the interface after it leaves the prototype.
20+
YEARS ACROSS DESIGN, DEVELOPMENT AND THE EVOLUTION OF DIGITAL EXPERIENCES
Brazilian and international projects in technology, healthcare, logistics, services, content and digital operations have built a body of experience that now spans websites, products, systems, integrations and WordPress ecosystems.
EXPERTISE
A unified view from interface to infrastructure.
01 / UI/UX
Interfaces that organize complexity.
Architecture, hierarchy, flows, prototypes and design systems built for clarity, consistency and real implementation, not just presentation.
02 / DEVELOPMENT
Code that preserves the intent of the design.
Front-end, PHP and integrations with close attention to responsiveness, performance, accessibility and maintainability. The product needs to remain coherent after the first deployment.
03 / WORDPRESS
CMS as a system, not a limitation.
Custom themes, Gutenberg, CPTs, taxonomies, APIs and structured content so teams can operate the website without breaking its visual language.
04 / AUTOMATION
Data, integrations & AI.
GA4, GTM, CRM, n8n, APIs and AI-powered workflows to eliminate repetitive work, improve observability and connect what happens in the interface to real operations.
ONE DELIVERY, LESS FRICTION
Design that understands how it will be built. Code that understands why the interface exists.
I prefer to reduce the distance between strategy, interface and implementation. When those decisions connect from the beginning, there is less rework, less loss of intent and a stronger foundation for evolution after launch.
That does not mean turning every project into something complex. It means deciding carefully where to simplify, where to create a system and where a tailored solution genuinely adds value.
My work happens where design stops being only appearance and code stops being only implementation.
HOW I THINK
Consistent systems, clear decisions and room to evolve.
01
Context before interface
Goals, audience, content, constraints and operations come before any component.
02
Systems, not isolated pages
Tokens, components and structured content give every new delivery a more coherent foundation.
03
Evolution after launch
Performance, analytics, SEO, usage behavior and new needs inform the next iterations.
TOOLKIT
Tools change. Fundamentals and the ability to connect systems remain.
DESIGN / FRONT-END
- UI/UX and Design Systems
- HTML, CSS e JavaScript
- Responsive & interaction design
- Performance and accessibility
CMS / DATA / AUTOMATION
- PHP, WordPress e Gutenberg
- REST APIs and integrations
- GA4, GTM, SEO e GEO
- n8n, CRM and AI-powered workflows
EXPERIENCE
A career that can be told in layers, not only in job titles.
The web as a starting point.
Development, interface and the constant evolution of the web itself.
Code came first and created a technical foundation that continued to inform every design decision that came afterward.
The interface stops being a separate stage.
Product, UX, technology and operations become part of the same way of thinking.
Designing with an understanding of how to build, measure and maintain made the work more connected to what happens after the interface goes live.
A multidisciplinary practice with a single direction.
Design, WordPress, development, integrations, data and automation.
Today the work connects interface and implementation with an increasingly system-oriented foundation built around structured content, performance and automation.
NEXT PROJECT
If the challenge requires visual and technical thinking at the same time, we probably have something to discuss.
I can join from experience definition through implementation, or collaborate only at the stage where your project needs greater depth.